| Job Synopsis | |
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| Digital Ad Trafficker |
| Company: | | Omnicom Media Group India Private Limited |
| Experience: | | 1 to 5 yrs |
| Location: | | Bengaluru/Bangalore |
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| | Job Description | |
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Job description:-
The Digital Ad Trafficker is responsible for all digital post-sales advertising campaign coordination including ad trafficking and technical support
Responsibilities:
This position will coordinate efforts with various groups within the organization such as Sales,Inventory Management, and Ad Services. Responsibilities include, but are not limited to, setting up display and video assets in FreeWheel, monitoring campaign performance, communicating campaign status, collecting creative assets and ensuring they meet technical specifications, testing online ads, troubleshooting online ad issues, analyzing and distributing campaign performance reports. This
position may also be responsible for project management of custom production campaigns and new ad products as determined by the business unit.
Basic Qualifications
* Experience in digital ad operations, account management or technical support.
* Effective project management skills with proven ability to work with various groups to reach a common goal.
* Demonstrated ability to work under tight deadlines, communicating timelines and urgency effectively with stakeholders
* Demonstrated credibility with senior sales and agency executives.
* Ability to bridge communication between technical and non-technical teams.
* Capability to gather and filter complex data, providing insight related to analytics and revenue recognition.
* Excellent written and verbal communication skills for internal and external communications with senior sales and agency executives.
* High degree of initiative and proven ability to execute, both individually and as a team.
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| Role: | | Display Marketing Executive |
| Role Category: | | Online/Digital Marketing |
| Industry Type: | | Media / Entertainment / Internet |
| Functional Area: | | Marketing, Advertising, MR, PR, Media Planning |
| Keywords: | | ad trafficker, digital ad Trafficker, Advertising Trafficker, DCM, DFP, Java Script, flash, HTML, DoubleClick, Sizmek |
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| | Desired Candidate Profile | |
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| Education: | | (UG - Any Graduate - Any Specialization, B.Tech/B.E. - Any Specialization) OR (PG - Any Postgraduate, MCA - Computers) AND (Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required) |
Required Skills and Experience
- 1-5 years experience in a technical or ad ops role at an online media company or digital agency.
- Familiarity with database applications
- Familiarity with JavaScript, Flash, HTML and troubleshooting online technical issues.
Process ad trafficking requests accurately and efficiently, including:
- QA of trafficking sheets (identification and remediation of issues)
- Upload creative files into the ad server
- Assign creative to appropriate placements as detailed in the trafficking sheet.
- Implement business rules as instructed in the trafficking sheet
- Implementation of additional ad tracking code (e.g. verification,
- Generate ad tags
- QA ad tags (identification and remediation of issues)
- Distributed ad tags
* Generate and implement site event tags within client's "floodlights" or tag management systems
* Maintain functional knowledge about core ad technologies (e.g. DoubleClick, Sizmek,
Flashtalking, etc.):
- How to navigate UI's as related to trafficking tasks
- Technical capabilities and limitations as related ad delivery, data capture, reporting, andintegration with other platforms.
* Administrate login requests and permission settings within the ad technology platforms
* Support existing HP team with basic reporting currently being serviced by Platform Logistics.
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| | Company Profile | |
| | Omnicom Media Group India Private Limited | |
| | http://annalect.com/ | |
| | In today"s highly competitive and consumer centric marketplace; employing technology, data and analytics to increase growth, revenue and ROI is a must to create differentiation and stay on top. Real-time actionable are instrumental in driving results within a highly fragmented marketplace. Annalect"s teams and solutions/tools are built on change and an eye to the future. Thus enabling a true partnership with clients where data, technology and analytics mean something to a client"s KPIs. Working with numerous Fortune 500 clients from all brand categories, and drawing from the vast parent company resources of Omnicom, Annalect was formed in order to further cement our position and push the envelope within the data management, technology and analytics space. With an extensive global footprint and hubs in New York, London, Gurgaon and Singapore, Annalect brings together a talented mix of over 450 right and left brain thinkers that are pioneers in technology, digital and research. They include data scientists who have consulted across the globe, user experience experts who have produced both consumer facing and highly technical trade interfaces, PhD mathematicians with decades of combined experience, search and display planner/buyers with their pulse on the marketplace and research gurus who help bring brands to life. Annalect was created to foster a 'maker community.' If a client has a problem and a solution doesn"t currently exist, Annalect will work to create it and add value to that client"s business. The Annalect offering is an end-to-end marketing technology solution that begins with data and ends in activation. There are several key players within each discipline that steward this process. | |
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